Ritika Writes

Stories & more

Turning to Myself

I never thought I would write like this but here I am

2 minute read

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Challenges

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Critical Thinking with AI

Artificial Intelligence (AI) is no longer just a buzzword it’s a reality shaping

byritikaawrites

September 3, 2025

How I Turned a Simple Idea into Zomato’s Winning & Engaging Eco-Feature Strategy

The goal was clear but challenging: get more users to choose Zomato’s

byritikaawrites

August 15, 2025

Reimagining the Post-Purchase Experience: A Strategic Proposal for Nykaa’s High-Value Beauty Orders

A comprehensive product strategy to solve this problem, not as a report of an

byritikaawrites

August 5, 2025

Habits

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Brewing Insights from Coffee Sales: A Dashboard Project

This project proves how tools like Excel when used with intention can unlock

byritikaawrites

August 4, 2025

2 minute read

The Creator Economy in India: An In-Depth Analysis

The creator economy is an expanding ecosystem where individuals monetize their

byritikaawrites

January 19, 2025

3 minute read

Case Studies

Decathlon’s Market Penetration and Brand Loyalty Strategy

Decathlon excels in market segmentation, targeting specific groups, and

Storytelling & Physical simulations a pedagogy to learn life lessons

Don’t buy the Narrative: A pit designed for you to fall

There are 4 components that curate your future

Happiness

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Creativity Truth Bombs

Creativity is not the bread butter of everyone, but a magnetic string that helps

byritikaawrites

May 27, 2024

Inside Lenskart’s Retail Strategy: How India’s Eyewear Giant Competes and Thrives

Lenskart has revolutionized the Indian eyewear retail market through a powerful

byritikaawrites

June 20, 2020

Orchid Pharma’s Just-in-Time Dilemma: Cost, Speed, and Vulnerability

The model was hailed as highly efficient, yet its vulnerabilities became clear

byritikaawrites

February 23, 2020

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News Feed

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10 Ways to De-Stress Your Day Hour by Hour

How to plan workout when your mind and body are all over the place

byritikaawrites

February 22, 2020

4 Common Shopping Fallacies and How to Avoid Them

Ways to become a faster runner that actually aren’t miserable

byritikaawrites

February 21, 2020

The Art of Creating a Ritual for What Matters Most

Abs exercises to work the deepest muscle in your core

byritikaawrites

February 20, 2020

Finding Groundedness in the Age of Anxiety

Wellness gifts for the health fanatic in your life

byritikaawrites

February 19, 2020

Practice Being More Open-Hearted in Relationships

How are people using their extra time while working from home

byritikaawrites

February 18, 2020

How to Have More Focused Hours in Your Day

How to fit more reading time into a busy lifestyle

byritikaawrites

February 17, 2020

Meditation: Sitting With Your Basic Goodness

Top signs that it is time for you to make a career change

byritikaawrites

February 16, 2020

Cooking Healthful Joyful Meals With a Picky Family

Your guide to successfully buying a used car

byritikaawrites

February 15, 2020

The Beautiful and Scary Practice of Moving Closer

Ways to recycle clothes you don’t wear anymore

byritikaawrites

February 14, 2020

Weekly Must-ReadsView All

Turning to Myself

Critical Thinking with AI

How I Turned a Simple Idea into Zomato’s Winning & Engaging Eco-Feature Strategy

Reimagining the Post-Purchase Experience: A Strategic Proposal for Nykaa’s High-Value Beauty Orders

Popular Topics

Trending NowView All

Turning to Myself

Critical Thinking with AI

How I Turned a Simple Idea into Zomato’s Winning & Engaging Eco-Feature Strategy

Reimagining the Post-Purchase Experience: A Strategic Proposal for Nykaa’s High-Value Beauty Orders

Turning to Myself

Challenges

Critical Thinking with AI

How I Turned a Simple Idea into Zomato’s Winning & Engaging Eco-Feature Strategy

Reimagining the Post-Purchase Experience: A Strategic Proposal for Nykaa’s High-Value Beauty Orders

Habits

Brewing Insights from Coffee Sales: A Dashboard Project

The Creator Economy in India: An In-Depth Analysis

Decathlon’s Market Penetration and Brand Loyalty Strategy

Storytelling & Physical simulations a pedagogy to learn life lessons

Don’t buy the Narrative: A pit designed for you to fall

Happiness

Creativity Truth Bombs

Inside Lenskart’s Retail Strategy: How India’s Eyewear Giant Competes and Thrives

Orchid Pharma’s Just-in-Time Dilemma: Cost, Speed, and Vulnerability

News Feed

10 Ways to De-Stress Your Day Hour by Hour

4 Common Shopping Fallacies and How to Avoid Them

The Art of Creating a Ritual for What Matters Most

Finding Groundedness in the Age of Anxiety

Practice Being More Open-Hearted in Relationships

How to Have More Focused Hours in Your Day

Meditation: Sitting With Your Basic Goodness

Cooking Healthful Joyful Meals With a Picky Family

The Beautiful and Scary Practice of Moving Closer